Warby Parker (an eye-glass shop that I think of as being the "TOMS" of the eye-glass world) first seduced me with their virtual try-on app. One Saturday I uploaded a photo and amused myself by virtually trying on a bunch of frames I'd never considered before.
They then reeled me in with their free home try-on kit. 5-pairs of glasses, 5-days, free shipping both ways. Lovely.
And now - they've topped it all off by offering frames + lenses for $95.00.
Warby, you had me at try-on app.
Quick snap of my Warby's
(one look away shot, to reduce glare)